In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of Zeer.AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
We get into it all: why B2B buyers are harder to reach than ever, how Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 - Introduction
00:13 "Unique Industry Insight Expertise"
03:20 - GTM Playbook Broken: Seeking Solutions
07:06 - Evolving Challenges in B2B Prospecting
12:25 - Evolving Market Trends and Parity
15:18 - AI-Driven Solution Collaboration Platform
19:11 - "Startup Founder Embraces Sales Mindset"
22:31 - Navigating Rising CAC in SaaS
24:25 - Building Buyer Loyalty Through Tribes
28:30 - Automated Engagement for Targeted Outreach
32:32 - Importance of High-Quality Content
35:13 - Efficient Content Creation Strategy
39:57 - AI's Impact on Vendor Competition
42:18 - Evolving AI-Driven Sales Tools
44:36 - "Solitude Experience and Future Discussion"
47:07 - Humanity vs. Machine Performance
48:13 - Outro
Key Takeaways
In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of Zeer.AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
We get into it all: why B2B buyers are harder to reach than ever, how Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 - Introduction
00:13 "Unique Industry Insight Expertise"
03:20 - GTM Playbook Broken: Seeking Solutions
07:06 - Evolving Challenges in B2B Prospecting
12:25 - Evolving Market Trends and Parity
15:18 - AI-Driven Solution Collaboration Platform
19:11 - "Startup Founder Embraces Sales Mindset"
22:31 - Navigating Rising CAC in SaaS
24:25 - Building Buyer Loyalty Through Tribes
28:30 - Automated Engagement for Targeted Outreach
32:32 - Importance of High-Quality Content
35:13 - Efficient Content Creation Strategy
39:57 - AI's Impact on Vendor Competition
42:18 - Evolving AI-Driven Sales Tools
44:36 - "Solitude Experience and Future Discussion"
47:07 - Humanity vs. Machine Performance
48:13 - Outro
Key Takeaways
Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
In this episode of Modern Prospecting, I had the chance to sit down with Santosh Sharan, founder and CEO of Zeer.AI , whose journey spans leadership roles at ZoomInfo, Apollo, and RB2B. With a front-row seat to the evolution (and breakdown) of traditional go-to-market strategies, Santosh shares an insider’s take on why the old playbooks no longer work—and what needs to change.
We get into it all: why B2B buyers are harder to reach than ever, how Zeer.AI is rewriting the rules with its buyer-led model, and what founders need to understand about navigating today’s noisy, AI-saturated landscape.
Santosh doesn’t just talk theory—he shares the exact LinkedIn strategy that helped him book 50+ meetings with senior execs, and breaks down why authenticity, personalization, and building your own tribe are more critical than ever.
If you’re a startup founder, sales pro, or just curious about the future of prospecting, this one’s packed with practical insights and hard-won wisdom.
Chapters:
00:00 - Introduction
00:13 "Unique Industry Insight Expertise"
03:20 - GTM Playbook Broken: Seeking Solutions
07:06 - Evolving Challenges in B2B Prospecting
12:25 - Evolving Market Trends and Parity
15:18 - AI-Driven Solution Collaboration Platform
19:11 - "Startup Founder Embraces Sales Mindset"
22:31 - Navigating Rising CAC in SaaS
24:25 - Building Buyer Loyalty Through Tribes
28:30 - Automated Engagement for Targeted Outreach
32:32 - Importance of High-Quality Content
35:13 - Efficient Content Creation Strategy
39:57 - AI's Impact on Vendor Competition
42:18 - Evolving AI-Driven Sales Tools
44:36 - "Solitude Experience and Future Discussion"
47:07 - Humanity vs. Machine Performance
48:13 - Outro
Key Takeaways